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Keywords: OTT platforms
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal 1–14.
Published: 06 January 2026
...) intensified the competitive challenge for the show’s traditional television format (Mulla, 2022).Asit Kumarr Modi faces a pivotal decision: Should the company continue with the legacy TV model and make incremental updates, invest in digital-first original content, partner with over-the-top ( OTT ) platforms...
