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Keywords: Online consumers’ shopping personalities
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Case Studies
Social shopping at Goel Stores: forging ahead through the use of social media
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal (2022) 18 (5): 802–834.
Published: 14 July 2022
... as in the Working Executives’ Management programmes. The case analysis will expose the students to the use of social media and its benefits to the small businesses. The students will also be able to analyse and understand the different types of Online Consumers’ Shopping Personalities. This would enable them...
