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Keywords: Opportunity assessment
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2019) 15 (5): 378–396.
Published: 07 February 2019
.... Complexity academic level This case is primarily for upper division undergraduates. It is suitable for courses in entrepreneurial strategy, entrepreneurial marketing, general entrepreneurship emphasizing opportunity identification, opportunity assessment and/or effectuation. Caroline E. Glackin can...
