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Keywords: Opportunity identification
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2019) 15 (5): 378–396.
Published: 07 February 2019
...Caroline E. Glackin Theoretical basis The central issue in the case is opportunity identification and decision making. While the literature on direct selling is limited, much has been written about ideation, effectuation, causality and opportunity identification and assessment. Scholars...
