Keywords: Patanjali
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Case Studies
Case Provider: The CASE Journal
The CASE Journal (2017) 13 (4): 528–545.
Published: 03 July 2017
...Pankaj Madan Synopsis The case illustrates the social entrepreneurial journey of Ramdev who developed Patanjali Yogpeeth as a successful enterprise that provides low-cost physical and mental treatment through the ancient science of yoga. The case provides a perspective on the reasons...

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