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Case Studies
Eli Lilly’s Mounjaro in India: the race to shape a new market for obesity care
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal 1–10.
Published: 16 February 2026
... International business strategy Patents In April 2025, at a national summit in India, Winselow Tucker, the President and General Manager of Eli Lilly India, outlined his company’s bold ambitions for its new weight-loss therapy, Mounjaro. “As I think about this vision of a healthy India,” he told...
