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Keywords: Personalization
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal 1–14.
Published: 19 June 2026
..., Chaayos grew from a single outlet into a network of over 200 cafés across major Indian metropolitan and Tier I cities, including Delhi, Mumbai and Bengaluru. The company built its brand around the proposition of “Meri Wali Chai,” offering customers 25 varieties of tea that could be personalized into more...
