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Keywords: Plastic waste
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Case Studies
Carbon & Whale: eliminating plastic waste through circular innovation
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal 1–10.
Published: 24 April 2026
... Siddharth, along with Professor Sooraj Verma and Alvin George, founded Carbon & Whale (C&W), a cleantech start-up, in 2022 with a mission to convert plastic waste into valuable products. In two years, the company has prevented 10,000 kg of plastic waste from polluting landfills and oceans...
