Keywords: Porter’s five forces model
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Case Studies
Case Provider: The CASE Journal
The CASE Journal (2021) 17 (4): 569–587.
Published: 18 August 2021
...Shashank Kathpal; Asif Akhtar Theoretical basis The competitive environment of the Indian aviation industry is studied using Porter's five forces model. The SWOT analysis is used to examine the competitive position of Jet Airways. The role of Merger & Acquisition in the current Jet Airways...

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