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Keywords: Predatory pricing
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Case Studies
Case Provider: The CASE Journal
The CASE Journal (2018) 14 (6): 609–634.
Published: 12 November 2018
...Wiboon Kittilaksanawong; Sinduja Kandaswamy Synopsis The Indian telecom market was witnessing a fierce price war, especially from an aggressive entry of a new player Reliance Jio Infocomm Limited (Jio) with a predatory pricing strategy. To react to the increasingly intense rivalry and maintain top...

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