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1-4 of 4
Keywords: Product differentiation
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal 1–10.
Published: 16 February 2026
... situation. The case was compiled from published sources. © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Competitive strategy International market entry Marketing strategy Product differentiation Pricing Global marketing strategy...
Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2025) 21 (4): 803–827.
Published: 12 December 2024
... Business growth SUGAR Cosmetic India Entrepreneurship Women led management Corporate growth Business process management Channel management Distribution channels Workflow management Product differentiation Competitive advantage Cosmetics and beauty The firm’s brand-building and value...
Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2024) 20 (5): 1133–1146.
Published: 26 January 2024
.... Jagandeep Singh can be contacted at: jagan@pu.ac.in © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only International business strategy Competitive advantage International market entry Product differentiation Marketing strategy Market orientation...
Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2024) 20 (3): 767–785.
Published: 12 October 2023
... marketing Product differentiation Export marketing Joint ventures Musical instrument company If guitar playing is the best hobby in the world (Seah, 2021), then lots of people picked up the best hobby and learned to “shred an axe” during the worldwide shut-down resulting from the COVID-19...
