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Keywords: Public relations
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2025) 21 (6): 1367–1378.
Published: 17 December 2024
... the worst economic stability in recent years, she’s off taking pics with celebrities (Robb and Fleming, 2023). Gender Women in leadership Negotiation Power Leadership Public relations Employment law Prior to her election as SAG-AFTRA president in 2021, Drescher was most well-known for her...
Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2025) 21 (3): 607–630.
Published: 10 October 2024
... Public relations Management science Transportation Prior to the merger, Boeing’s engineers were at the heart of the company’s success. They worked with autonomy and pride, producing some of the world’s safest and most advanced aircraft. The 737, 747 and 777 had become industry standards...
Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2025) 21 (1): 1–16.
Published: 12 April 2024
... Marketing Brand management International branding Marketing strategy Corporate communications Public relations Fashion Fred Perry is a British clothing brand known for its premium-priced polo shirt. They retail their products worldwide through multibrand stores, a network of Fred Perry...
