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Keywords: Public relations
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Case Studies
“One Day Longer, One Day Stronger”: The Nanny leads a labor strike
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal (2025) 21 (6): 1367–1378.
Published: 17 December 2024
...: Gender Women in leadership Negotiation Power Leadership Public relations Employment law I can be smart, have a keen ability 2C integral flaws in a business model AND put a tiny heart shaped plush toy btwn [sic] me & [Disney chief executive officer (CEO), Bob] Iger (Drescher, 2023a...
Case Studies
Toxic marriage – Boeing and McDonnell Douglas
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal (2025) 21 (3): 607–630.
Published: 10 October 2024
... Organizational behavior Corporate culture Business ethics Public relations Management science Transportation I worked for Boeing for 32 years. It was a culture of mutual trust, and we were in this together, building a quality-engineered product that made us all proud. When something wasn’t...
Case Studies
It’s hard to be loved by idiots.Fred Perry’s troubled relationship with the Proud Boys
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal (2025) 21 (1): 1–16.
Published: 12 April 2024
... Marketing Brand management International branding Marketing strategy Corporate communications Public relations Fashion Fred Perry is a British clothing brand known for its premium-priced polo shirt. They retail their products worldwide through multibrand stores, a network of Fred Perry...
