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Keywords: Rebransding
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Case Studies
Novo Banco – what good out of a bad bank?
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal (2020) 16 (5): 551–584.
Published: 01 September 2020
... Rebransding Nationalization Privatizing The year 2015 was hard for Novo Banco from the start – constant protests from retail share- and bond-holders from BES were heard besides many agencies from Novo Banco, claiming they were deceived by assurances given from their account managers, stating...
