Keywords: Resource-based view
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Case Studies
Case Studies
Case Provider: The CASE Journal
The CASE Journal (2019) 15 (2): 88–108.
Published: 09 April 2019
...Mayank Jaiswal; Robert Maxwell Theoretical basis The theoretical linkages are with dynamic nature of PESTEL analysis, Porter’s five forces, resource-based view of the firm and characteristics of an entrepreneur. Research methodology The names of the institutions and individuals involved have...

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