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Keywords: Resources and capabilities
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2019) 15 (4): 279–294.
Published: 16 August 2019
...Vivian Peuker Steinhauser; Angela da Rocha Theoretical basis The case can be used to examine the resources and capabilities of small firms considering entering international markets. It can also be a vehicle for examining typical barriers that such companies may face and must overcome when...
