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Keywords: Sales analytics
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2016) 12 (2): 179–188.
Published: 05 May 2016
... communications Marketing promotion Sales analytics It was a beautiful Friday morning in early May 2013. After parking his car in a Newburyport, MA boat yard, Bruce took a moment to watch the sunrise over the Merrimack River before going into his coffee shop. It was going to be an especially busy morning...
