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Keywords: Small and medium enterprise
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Case Studies
Case Provider: The CASE Journal
The CASE Journal (2025) 21 (5): 1212–1223.
Published: 06 March 2025
... – they are cultural icons. Enter the fierce, yet friendly rivalry between Popy’s and John’s Umbrella Marts (small and medium enterprises), two homegrown brands that captivated the state for nearly three decades. What began as a simple necessity has turned into an innovation race, with quirky designs such as umbrellas...

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