...Anthony Furnelli; Phil Hart; Kimberly Sherman Research methodology This compact case study was developed from secondary sources readily available in the public domain. These secondary sources included websites, videos and articles. Case overview/synopsis Throughout 2023, social media companies...

... for the Black Lives Matter movement. A month earlier, George Floyd had been arrested, handcuffed and pinned to the ground by a white Minneapolis police officer until he died. Business leaders were outraged and determined to show their support for Black communities. Pinterest, Inc., a lifestyle social media...

... kinds of products and varieties? Can the local Mom and Pop stores spread their wings across the young generations, particularly the Millennials and Gen Z through inexpensive social media channels? What are their growth options? How can the social media serve this purpose? The case uses the social...

... that come into play under such circumstances: reputational risk, crisis management and social media. Research methodology The author used primary and secondary sources in the research and development of this case. An interview with one of the cofounders of The Bakery Shop (TBS) provided a primary first...

... in businesses, social entrepreneurship and innovation strategies. Leena B. Dam can be contacted at: leenadam@gmail.com © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only For Benefit Social media Indigenous women entrepreneurs Pune Ladies...

... campaign highlighted in the case study. Relevant courses and levels This case is appropriate for university marketing, social media, public relations, and entrepreneurship courses. This case has a difficulty level appropriate for sophomore-, junior-, or senior-level courses. Feeling it was important...

...Eva Collins; Kate Kearins; Helen Tregidga; Stephen Bowden Synopsis Chris Morrison and two partners introduced the first Fairtrade bananas in New Zealand in a bid to improve the social and environmental impacts of banana consumption. The trio started All Good Bananas in 2010. Using social media...

..., which further tarnished the brand's image[ 3 ]. Branding Fashion retailing Social media Corporate communication Brand equity Rebranding Crowdsourcing Change communication Corporate change Logo change This case is intended to be used as the basis for a class discussion rather than...

...Susan White Synopsis Groupon, an online coupon company, was one of many companies that considered an initial public offering (IPO) during what might be a second technology/internet/social media IPO boom in 2011. Some companies chose to postpone their IPOs, while others took advantage of the media...