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Keywords: Social media marketing
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Case Studies
Case Provider: The CASE Journal
The CASE Journal (2022) 18 (4): 656–669.
Published: 12 May 2022
... for teaching undergraduate, postgraduate as well as certificate and executive development programs to teach courses on digital marketing, content marketing and social media marketing to cover the concept of content saturation. The case can be of value addition to the entrepreneurship and digital marketing...

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