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Keywords: Software
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Case Studies
Starting Ingine
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal (2024) 20 (5): 1054–1079.
Published: 19 January 2024
... process that led to the inception of their startup, Ingine. Originating from a discarded idea of importing recycling machines, the team pivoted to address a significant gap in the influencer marketing industry. They envisioned a subscription-based software-as-a-service platform that streamlines...
Case Studies
Xoxoday – growth in the post-COVID world
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal (2024) 20 (2): 492–505.
Published: 25 July 2023
... meeting scheduled for the next day. The meeting was to discuss the future strategies for the company in a post-COVID world. Xoxoday was started by Sumit Khandelwal, Manoj Agarwal, Abhishek Kumar and Kushal Agarwal. Corporate strategy Disaster resilience Entrepreneurship Software...
Case Studies
Qualtrics and the Utah Jazz – a paradoxical relationship
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal (2022) 18 (5): 745–756.
Published: 13 June 2022
... King can be contacted at: skylerking@weber.edu © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Corporate social responsibility Cause-related marketing Marketing strategy Sponsorship Software In 2002, Scott Smith was diagnosed...
