... start-up that offers “Ayurveda” remedies in the form of oil to be applied to the navel to cure health issues. Ms Vakharia, the owner of Nabhi Sutra, mentioned that her social media posts and campaigns are not reaching the desired target audience. Complexity academic level The case can be used...

... with their countertops and led to several word of mouth referrals. Entrepreneurship Start-up Value chain Capstone Growth strategy Business analysis After three successful years in business together, it was decision time for Des Carpenter and Kees Schaddelee. Their business, Vittrium Building Products...

...Gina Vega Synopsis This case provides information about the start-up of a successful landscaping/snow plowing business by a high school student. A description of some of the characteristics of the entrepreneur, his method of gaining start-up funds, and suggestions about the way he focused himself...