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Keywords: Startup
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal 1–13.
Published: 09 February 2026
.... It has been classroom-tested on an MBA-level Strategic Management course and can be used in both core and elective formats. The post drew wide attention in the media and online. Many startup enthusiasts and Zomato delivery partners praised the CEO for walking a mile in their shoes, while others...
Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2025) 21 (1): 226–244.
Published: 28 May 2024
... brands and companies to enhance their visibility among audiences. During the global health crisis, the capacity to swiftly adapt and transform proved to be a critical factor for ParisZigzag. This case study shows how a fast-growing startup could cope with an uncertain and threatening economic and health...
Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2023) 19 (2): 166–177.
Published: 25 January 2023
... using the Internet Archive Wayback Machine. This allowed to view Kiva’s webpages when they were a startup organization. Case overview/synopsis Kiva’s co-founder, Jessica Jackley, is offered $10m by the corporate social responsibility director of a large technology firm. Students discuss why Jessica...
