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Keywords: Strategic direction
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Case Studies
Case Provider: The CASE Journal
The CASE Journal (2015) 11 (3): 328–335.
Published: 10 September 2015
.... In early 2010 the new relationship commenced. Strategy Strategic planning Organizational identity Mission Vision Strategic direction Value proposition At six feet five inches tall, Steve Holder was a big man, but some days he felt the task before him was even bigger. Steve was past...

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