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Keywords: Strategic mission
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2019) 15 (4): 233–252.
Published: 26 June 2019
... Strategic management Strategic leadership Strategic mission The founder of Chipotle Mexican Grill, CEO Steve Ells, was a restaurant innovator credited with creating the fast-casual experience. He believed that food, sourced and prepared responsibly, could help “cultivate a better world...
