..., technology management, international business and strategy formulation. Disclaimer. This case has been taught in an upper-division undergraduate decision-making course; minor details have been adapted for classroom use and clarity. © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited...

.... In addition, the authors successfully piloted the case with more than 200 undergraduate students enrolled in a business and corporate strategy course. Case overview/synopsis Foundation Supportworks, a pioneer in the US residential foundation repair industry, built its success on an innovative business...

...: whether to escalate again formally, rebuild trust quietly or adapt her influence strategy to operate within the system. The situation highlights the paradox of power without authority, where leaders are accountable for outcomes but constrained by centralized decision-making and cultural interpretation...

... emissions by 2040? Complexity academic level The case was designed and developed for an upper-level undergraduate Strategic Management capstone course. The case can be taught in-person or online with the modifications outlined below in the teaching strategy section. Corresponding author...

... This case is designed for graduate students in a course on strategy, marketing or entrepreneurship. It may be specifically useful for courses that focus on innovation management and positioning. The case works well with class sizes from 15–50 students, depending on the approach, and can be delivered...

...-commerce sector had become highly competitive, with well-funded competitors like Blinkit, Swiggy Instamart and Zepto using aggressive pricing and marketing strategies. Dunzo encountered rising operational expenditures, elevated customer acquisition costs and unsustainable cash depletion. The critical...

... Corporate social responsibility Innovation IT strategy Political business risk Social marketing Social media strategy Strategy Sustainability Technology management On December 26, 2024, DeepSeek, a small startup firm based in Hangzhou, China, launched a chat model, DeepSeek V3, with radical...

.... In these courses, students can learn to interpret possible strategies by analyzing financial statements and aligning them with cost-benefit analysis, stakeholder theory and social capital theory. This case study deals with the practical dilemma of adopting a new business model that uses technology to minimize...

... into blockchain security technologies as well as artificial intelligence to curb misinformation and preserve platform integrity as part of its growth strategy. Shortly after their acquisition, the platform underwent a complete rebranding to become “X” and introduced X Premium (formerly Twitter Blue...

...-term sustainability. Students are challenged to evaluate the feasibility and alignment of each strategic option with elcielo’s core identity and values. The case is designed for MBA and executive education audiences and is particularly relevant for courses in strategy, innovation, entrepreneurship...

... in multiple courses including corporate strategy, business and society, ethics and sustainability, corporate social responsibility and general management implementation. Corresponding author Eric Viardot eric.viardot@skema.edu Disclaimer. This case is intended to be used as the basis for class...

... on company’s business, strategy and customer satisfaction. The case revealed that customer loyalty was increased that earned a good reputation for the company. The case has identified the CEO’s strategic leadership that solved the dilemma and moved the company to successful direction. The case has evaluated...

... and BBA classes for teaching strategic management and marketing management course to explain competition, industry analysis and growth strategy with an easy to moderate difficulty level. The Super Carry, developed specifically for the Indian market, offers a blend of power, strength and carrying...

... the strengths and weaknesses of each. It also discusses how storytelling can be used for brand equity building and customer engagement. Complexity academic level This case is designed to be used in a marketing, strategy or corporate social responsibility course, especially in the subfield of the circular...

... as a multifaceted entrepreneur, exploring her strategies to merge personal values with commercial success while navigating public scrutiny and market demands. It highlights her strategic use of social media, engagement with controversies and carefully crafted personal brand to maintain her global influence...

... business founder, Doaa Gawish (she), needed to make with her team regarding her firm’s growth strategy. Gawish founded The Hair Addict (THA) in 2018 in Egypt with a mission to provide all-natural hair products to women, motivated by an online hair challenge movement that encouraged women to defy social...

... This case is designed to target undergraduate juniors or seniors in strategy and leadership courses. The course could also be suitable for strategy students of nonprofit and not-for-profit management. It could be taught in the latter half of the course after the basic concepts have been covered. Students...

... Vineeta’s challenges in establishing SUGAR Cosmetics from scratch with her husband Kaushik Mukherjee, now the company’s COO, and their journey to achieving a revenue of ₹500 crore in FY24 over 12 years. It then delves into SUGAR Cosmetics’ innovative strategies to overcome various challenges. In addition...

... expectations converged to reshape the very foundations of its business strategy, compelling the firm to reimagine its operations through a lens of environmental, social and governance principles. The case starts with a brief description of the industry of cement, which is, at the same time, one of the most...

... and entrepreneurship, such as internationalization of the firm and global marketing, strategies of business growth and international business strategy. A more diverse student body will be beneficial in uncovering different views on country differences, including various competitive, technological and regulative...