... This case is designed for graduate students in a course on strategy, marketing or entrepreneurship. It may be specifically useful for courses that focus on innovation management and positioning. The case works well with class sizes from 15–50 students, depending on the approach, and can be delivered...

...-commerce sector had become highly competitive, with well-funded competitors like Blinkit, Swiggy Instamart and Zepto using aggressive pricing and marketing strategies. Dunzo encountered rising operational expenditures, elevated customer acquisition costs and unsustainable cash depletion. The critical...

... Corporate social responsibility Innovation IT strategy Political business risk Social marketing Social media strategy Strategy Sustainability Technology management On December 26, 2024, DeepSeek, a small startup firm based in Hangzhou, China, launched a chat model, DeepSeek V3, with radical...

.... In these courses, students can learn to interpret possible strategies by analyzing financial statements and aligning them with cost-benefit analysis, stakeholder theory and social capital theory. This case study deals with the practical dilemma of adopting a new business model that uses technology to minimize...

... as part of its growth strategy. Shortly after their acquisition, the platform underwent a complete rebranding to become “X” and introduced X Premium (formerly Twitter Blue), a subscription-based revenue model. This shift abandoned the traditional ad-focused model which the platform had long valued...

...-term sustainability. Students are challenged to evaluate the feasibility and alignment of each strategic option with elcielo’s core identity and values. The case is designed for MBA and executive education audiences and is particularly relevant for courses in strategy, innovation, entrepreneurship...

... on company’s business, strategy and customer satisfaction. The case revealed that customer loyalty was increased that earned a good reputation for the company. The case has identified the CEO’s strategic leadership that solved the dilemma and moved the company to successful direction. The case has evaluated...

... in multiple courses including corporate strategy, business and society, ethics and sustainability, corporate social responsibility and general management implementation. Corresponding author Eric Viardot eric.viardot@skema.edu Disclaimer. This case is intended to be used as the basis for class...

... and BBA classes for teaching strategic management and marketing management course to explain competition, industry analysis and growth strategy with an easy to moderate difficulty level. Revanth Kumar Guttena is the corresponding author and can be contacted at: grevanth.kumar@gmail.com © 2025...

... the strengths and weaknesses of each. It also discusses how storytelling can be used for brand equity building and customer engagement. Complexity academic level This case is designed to be used in a marketing, strategy or corporate social responsibility course, especially in the subfield of the circular...

... and influence amid dynamic market conditions. This case delves into Taylor Swift’s evolution as a multifaceted entrepreneur, exploring her strategies to merge personal values with commercial success while navigating public scrutiny and market demands. It highlights her strategic use of social media, engagement...

... business founder, Doaa Gawish (she), needed to make with her team regarding her firm’s growth strategy. Gawish founded The Hair Addict (THA) in 2018 in Egypt with a mission to provide all-natural hair products to women, motivated by an online hair challenge movement that encouraged women to defy social...

... This case is designed to target undergraduate juniors or seniors in strategy and leadership courses. The course could also be suitable for strategy students of nonprofit and not-for-profit management. It could be taught in the latter half of the course after the basic concepts have been covered. Students...

... Vineeta’s challenges in establishing SUGAR Cosmetics from scratch with her husband Kaushik Mukherjee, now the company’s COO, and their journey to achieving a revenue of ₹500 crore in FY24 over 12 years. It then delves into SUGAR Cosmetics’ innovative strategies to overcome various challenges. In addition...

... expectations converged to reshape the very foundations of its business strategy, compelling the firm to reimagine its operations through a lens of environmental, social and governance principles. The case starts with a brief description of the industry of cement, which is, at the same time, one of the most...

... and entrepreneurship, such as internationalization of the firm and global marketing, strategies of business growth and international business strategy. A more diverse student body will be beneficial in uncovering different views on country differences, including various competitive, technological and regulative...

...-Latino, Afro-Dominican women, helping them revitalize their image and feel proud of their coils, curls and waves – and ultimately, of their identity. Business ethics Entrepreneurship Strategy Well, everyone criticizes that I look ‘Blacker’ – that is, more like my authentic me...

..., competencies and efforts, the firm has yet to expand its business significantly. It faced several challenges in expanding the business. This case discusses the strategies adopted by YVU to overcome those obstacles and emphasises the strategy for its expansion. Complexity academic level This case study...

... the contract and pursue a different strategy. In 2019, after consultation with the Canadian parent company Dream, A-Basin made the decision to disassociate itself from the Epic Pass and Vail to restore a quality ski experience for A-Basin’s customers. No other partner had ever left its relationship with Vail...

... be used at UG, MSc and MBA levels. It works for in-person teaching and for online teaching. It is most suitable in leadership, strategy and strategy in practice courses. However, it is critical to note that the case can shed light on the dynamics that leaders and teammates have within their teams...