Keywords: Supply chain innovation
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Case Studies
Case Provider: The CASE Journal
The CASE Journal (2023) 19 (5): 699–719.
Published: 27 April 2023
.... In particular, the case uses supply chain innovation theory to investigate the implications of Industry 4.0 in the watch industry and dovetails into discussions of omni-channel experience and virtual reality in retail that integrate multiple points of contact to reach consumers efficiently. Movado Group...

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