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Keywords: Teaching case
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2023) 19 (4): 599–613.
Published: 13 April 2023
...Vitor Pires; Renato Dourado Cotta de Mello; Clarice Secches Kogut Research methodology This teaching case was based on both primary and secondary sources of information. An interview with the entrepreneur and protagonist of the case was conducted, recorded and fully transcribed. Also, secondary...
