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Keywords: Tech unicorns
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2024) 20 (6): 1423–1459.
Published: 22 September 2023
... study “Melanie Perkins: Poised to Redesign Canva from Tech Unicorn to Tech Giant?” describes the entrepreneurship journey of Melanie Perkins (she) (Perkins), the CEO of Australia-based tech unicorn and graphic design company, Canva Pty Ltd. (Canva). The case starts with a brief look into Perkins...
