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Keywords: Transpacific Airlines (anonymised)
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2018) 14 (3): 323–339.
Published: 08 May 2018
... Holidays’ tour marketing and sales efforts garnered the airline greater brand identity. Transpacific Airlines (anonymised) In preparation for her negotiation with Mark Edwards, Bentley was carefully considering what Global Tour Services might be able to offer TPA in Australia...
