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Keywords: Umbrella,
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Case Studies
Reinventing and reimagining umbrellas in Kerala – an epic showdown
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal (2025) 21 (5): 1212–1223.
Published: 06 March 2025
...Prageetha G Raju Research methodology Data is gathered from published sources, informal chats with umbrella buyers and sellers in Alleppey and social media posts. Case overview/synopsis In Kerala, where monsoons dominate life, umbrellas are more than just a rainy-day essential...
