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Keywords: Urban tourism
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal 1–15.
Published: 23 July 2026
... only Marketing strategy Market segmentation Strategic management Urban tourism Transport operations In April 2023, Amit Gupta, Chief Executive Officer (CEO) and co-founder of Yulu, sat with his leadership team in their Bengaluru, India headquarters to evaluate the company’s most...
