Keywords: VRIO analysis
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Case Studies
Case Provider: The CASE Journal
The CASE Journal (2019) 15 (4): 253–266.
Published: 10 September 2019
... Emotional vs analytical decision-making VRIO analysis Premortem “There’s not a business you can start in North Dakota right now that wouldn’t make it [1] .” That is what Blair and his prospective business partners had been hearing. It was mid-Summer 2011 and for three months the partners had been...

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