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1-4 of 4
Keywords: Value proposition
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2026) 22 (3): 530–538.
Published: 03 December 2025
... of content including 65 live TV channels, video-on-demand, evergreen mythological serials, radio streaming, movies, animation programs, gaming content and content from YouTube creators in 12+ regional Indian languages. This case examines the customer value, value proposition and nostalgia appeal of Waves...
Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2020) 16 (4): 375–391.
Published: 06 August 2020
... and scenarios such as customer value proposition, competitive advantage and digital marketing. Complexity academic level This case was developed to be used in an undergraduate course in entrepreneurship. The particular course, new venture finance: the entrepreneur’s perspective, teaches the general subject...
Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2018) 14 (6): 694–715.
Published: 12 November 2018
... with off-campus suppliers and venues. Positioning Segmentation Marketing strategy Value proposition Canada Case study organisation It was a beautiful spring day in 2017 and Angela Langen was getting the garden ready for the first wedding of the year at the University Club (the Club...
Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2015) 11 (3): 328–335.
Published: 10 September 2015
... Kumnandzi Macadamia Importers is all about before proceeding. Specifically, the Matsapha College Board of Directors needs to articulate its vision for the proposed new entity, as well as craft the entity's mission statement and value proposition. Research methodology The case was based upon extensive...
