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Phool.co, a social enterprise in India’s home fragrance and wellness industry, was founded in 2017 by Mr Ankit Agarwal after witnessing extensive pollution caused by discarded temple flowers along the Ganga in Kanpur during the 2015 Makar Sankranti festival. Recognizing the environmental harm, Agarwal sought a solution to respect religious customs while addressing the waste issue. He launched Phool.co with a focus on “Flowercycling,” turning temple floral waste into eco-friendly products such as biodegradable incense sticks, plantable rakhis and fleather, a sustainable bio-leather. The enterprise quickly gained traction due to rising demand for environmentally conscious products, but faced a major...
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