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The cultural diversity, talent acquisition strategies and socioeconomic factors seek dynamic business solutions. McDonald’s Pakistan has struggle since its early establishment, post-COVID era and recent global boycott, which stimulates to pursue contingency plans. This case study analyzed the talent management challenges faced by McDonald’s Pakistan in the socioeconomic context. The dilemma emerged in mid-2024, when a strategic decision was taken by Mr Adnan, the restaurant manager of McDonald’s F-9 Islamabad, to temporarily depute trained crew members from Lahore to support his team members in Islamabad. The decision was taken due to declining sales under boycott, divestment, sanction movement, wherein limited...

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