Teaching Note: Beyond ink and paper: the future of Gayatri Publishers

This case explores the entrepreneurial journey of Biprajyoti in his printing business. It highlights the challenges faced in managing operations, competition and adapting to technological advancements. Once a highly successful business, Biprajyoti’s printing business began facing a downturn due to digital disruption. Customers shifted towards online and digital alternatives. With declining revenues and increasing competition from digital solutions, Biprajyoti found himself at a crossroads – whether to continue with the traditional business model, pivot to embrace digital transformation, or exit the industry altogether. The case presents a decision-making scenario where Biprajyoti must evaluate strategic options for business growth and sustainability...