Instruction Manual: Bruce Beach’s journey from amateur surfer to entrepreneur

“Bruce Beach’s Journey from Amateur Surfer to Entrepreneur” details Bruce Beach’s journey from a young surfer with broad aspirations to work in the surf industry to a veteran sunglasses entrepreneur. As a young adult who decided that being a professional surfer would not provide much of life for him, he could not have imagined that the sunglasses field would have been the avenue by which he could realize his dream of working in the surf industry, mostly because sunglasses were not yet a salient component of sales in surf shops. With only a vague plan to make a career in...