Instruction Manual: Holcim: building a green planet

Garima Kumari is based at Motilal Nehru National Institute of Technology Allahabad, Prayagraj, India. She is a Doctoral research scholar at Motilal Nehru National Institute of Technology, Allahabad, India. Her research interest lies in the area of Corporate sustainability. She has presented papers at various reputed conferences.

Yatish Joshi is based at Indian Institute of Management Nagpur, Nagpur, India. He is an Assistant Professor in Marketing Management at the Indian Institute of Management, Nagpur, India. He holds a doctorate in Marketing from the Indian Institute of Technology Roorkee, India. His research interests are green consumption, sustainable behaviour and customer experience. Articles authored by him have been published in reputed international journals, such as Ecological Economics, Journal of Cleaner Production, Journal of Strategic Marketing, International Journal of Hospitality Management, Management of Environmental Quality, Sustainable Production and Consumption. He has published a case in Emerald Emerging Markets Case Studies. He is also the recipient of the Emerald Literati Award of Excellence 2017.