Teaching Note: Digitizing the Deep Sea: Fahim Al Qasimi and the strategy shift at Seafood Souq

Urwa Tariq is based at College of Business and Economics, United Arab Emirates University, Al Ain Abu Dhabi, United Arab Emirates. She is a post doc researcher at the Sheikh Saoud bin Khalid bin Khalid Al-Qassimi in Family Business Center, in the Department of Management, Strategy and Entrepreneurship, School of Business Administration, American University of Sharjah, UAE.

Virginia Bodolica is The Said T. Khoury Chair of Leadership Studies based at the Department of Management, Strategy and Entrepreneurship, American University of Sharjah, Sharjah, United Arab Emirates. She is the head of the Department of Management, Strategy and Entrepreneurship, The Said T. Khoury chair of leadership studies and a professor of strategic management at the School of Business Administration, American University of Sharjah, Sharjah, UAE.