Teaching Note: HairOriginals: journey of renewable elegance towards sustainability

The case describes the challenge facing Jitendra Sharma, founder and CEO of HairOriginals, a leading brand of Krisoriginals Private Limited based in Gurugram, India. He had worked tirelessly for seven years to establish HairOriginals as a trusted name in the human hair extensions and wigs industry globally for sourcing high-quality, natural human hair from ethical channels, particularly from South Indian temples where hair donation was a sacred tradition. Sharma had to focus on sourcing high-quality, natural human hair in March 2024 to sustain in the US$14bn global hair market. The repetitive instances of smuggling and unethical sourcing of natural human...