Teaching Notes: Tootle’s second chance: leadership decisions in reviving a pioneering platform

In mid-2024, the leadership team at Tootle, Nepal’s first ride-sharing platform, faces a strategic decision following a brand relaunch under Zapp Services Pvt Ltd. Once celebrated for pioneering gig-based mobility in Kathmandu, Tootle had collapsed due to technical setbacks, regulatory ambiguity and rising competitive pressure. Now under the direction of Rubik Joshi as managing director, Shreyas Krishna Shrestha as chief executive officer and Keyush Shrestha as chief operating officer, the company has stabilized operations and re-entered the market with a rebuilt platform and a new subscription business.

At the center of the case is whether the leadership should expand beyond...