Teaching Note: Fueling Sales at EuroPet

This case concerns the analysis of sales data at convenience stores located at gas stations. It is based on an actual in-depth study, but all names and the location of the case have been altered to preserve the confidentiality of those involved. In addition, some modest modifications to the original data had to be made. However, all qualitative results of the actual study also emerge in the case analysis, thereby making this case a realistic example of a modern statistical market analysis.

The case is versatile and can be used in different classroom settings. It has been taught successfully in...