Digital Empowerment Foundation’s Chanderiyaan Project: linking the poor producers with the market using ICT Available to Purchase

Ramendra Singh is Associate Professor of Marketing at Department of Marketing, Indian Institute of Management Calcutta, Kolkata, India. He is an Associate Professor in the Marketing Group at Indian Institute of Management (IIM) Calcutta, India. He obtained his PhD from IIM Ahmedabad, India, and MBA from XLRI Jamshedpur, India. His research has been published in reputed international journals such as Journal of Business Research, Marketing Theory, Journal of Business Ethics and Industrial Marketing Management. He has worked for several years in sales and marketing positions in organizations including, Indian Oil Corporation, Exxon Mobil, SRF Limited and ICICI Bank.

Pratik Modi is Associate Professor at Department of Marketing, Institute of Rural Management Anand, Anand, India. He is an Associate Professor of Marketing at the Institute of Rural Management Anand (IRMA). His primary research work is about developing the concept of market orientation in nonprofit context and examining its relationship with other strategic marketing constructs. His other evolving research interests are social, non-profit and rural marketing. His research works have been published in Journal of Marketing Management, Journal of Strategic Marketing, Futures, Asian Case Research Journal, International Journal of Rural Management and Vision.

Vaibhav Gupta is Student at Indian School of Business, Hyderabad, India. He is presently pursuing his Postgraduate Program in Management at the Indian School of Business, Hyderabad. Before joining ISB, he was working as a Consultant with the Union Minister for Skill Development and Entrepreneurship in Government of India, wherein he was primarily entrusted with policy research, strategy recommendations, general management and administration. An engineer by education, Gupta has keen interest in Public Policy research, discussions and implementation. His research and case studies on low cost Jugaad strategies, CSR for skill development and social development organizations have been published and presented at various international forums. Gupta has also worked as a Legislative Assistant to a Member of Parliament. His vision is to create sustainable livelihood solutions, integrating social goals with business operations.

Arindam Sur is based at Bristlecone India, Mumbai, India. He is currently working on a research project, which is to understand the BOP consumer’s stress in shopping. He has previously worked as a Vocational Retail Teacher at IL&FS Skills, Kolkata. During the initial days of his career, he served as an Academic Associate/Research Assistant with different IIMs. He has co-authored management case studies, which have been published by Pearson Education. Beside this, he has spent few years in banking industry in the area of sales and marketing. He has completed his Masters in Business Administration from West Bengal University of Technology, Kolkata in 2011. He is currently based out Mumbai.