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This is the first implementation of Revenue Management System in a major international hotel chain in India. The case describes the history of development, corporate story of overdrive for profit, system integration issues. It describes two components of a revenue management system, forecasting and optimization. It also raises several questions that need to be addressed before implementing a RMS.
© 2014 by the Indian Institute of Management, Ahmedabad
2014
Indian Institute of Management, Ahmedabad
Licensed re-use rights only. Case material of the Indian Institute of Management, Ahmedabad, is prepared for class discussion. Cases are not designed to present illustrations of either correct or incorrect handling of administrative problems.
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