The case describes the launch of Twiga Hosting Ltd, a company providing information and communication technology (ICT) services to the underserved small and medium enterprise (SME) sector in Tanzania and in a many countries in Africa.
This case targets a range of audience from undergraduate students taking both Bachelor of Commerce and those taking Bachelor of Business Administration; and Postgraduate students taking business-related courses. Nonetheless, the case may be used by all other learners of advanced studies in entrepreneurship and innovation management.
The case addresses a number of issues including:
Issues to be considered when starting an ICT enterprise.
Strategic management.
Business revenue models.
To impart/inculcate entrepreneurial insights in ICT and related areas.
To make learners aware of the business growth opportunities in ICT ventures.
The success factors for fruitful ICT ventures.
To enable learners to identify challenges facing entrepreneurs in ICT ventures and the ways to overcome them.
Teaching notes.
