Cupcakes by Lizbeth: flash in the baking pan or here to stay Available to Purchase

Sambhavi Lakshminarayanan is an Associate Professor in the School of Business at the Medgar Evers College – City University of New York. She received her PhD in Management Science. Dr Lakshminarayanan has published papers and cases in various areas and has co-authored two books. She has also served as reviewer for several journals. Her research interests are wide ranging and cross-disciplinary; they include business strategy, small and family business, and organizational functioning.

Savita Hanspal is a PhD in Marketing. She is an Assistant Professor at the Huether School of Business, College of Saint Rose, New York. She has published several research papers in peer reviewed journals and has authored three books and a number of book chapters. Her research interests include consumer behavior, service failures and marketing, advertising, corporate social responsibility, sustainability, and customer satisfaction.