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Case Study| January 20 2017

PepsiCo: QTG Emerging Channel Investment Available to Purchase

Timothy M. Laseter
Timothy M. Laseter
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Author & Article Information

This case was prepared by Assistant Professor Timothy M. Laseter and Tom Vitro, Director of Executive Development & Staffing at PepsiCo. It was written as a basis for class discussion rather than to illustrate effective or ineffective handling of an administrative situation. Some proprietary numbers have been disguised.

Online ISSN: 1111-111X
Print ISSN: 1111-111X
Copyright © 2005 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.
2005
University of Virginia Darden School Foundation
Licensed re-use rights only. To order copies, send an e-mail to sales@dardenpublishing.com. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet or transmitted in any form or by any meanselectronic, mechanical, photocopying, recording or otherwise without the permission of the Darden School Foundation.
Teaching Notes 1–18.
Connected Content
Teaching Notes: PepsiCo: QTG Emerging Channel Investment

See also

This case examines the opportunity for the Quaker-Tropicana-Gatorade (QTG) division of PepsiCo to invest in either or both of two small but fast-growing retail channels: the Dollar Channel and the Natural Foods Channel. The case gives an overview of PepsiCo's business strategy, focusing on health, wellness, and diversity and also provides a wide range of information. Students are challenged to take a broad, general management view in developing their recommendations.

Keywords:
channel strategy, consumer packaged goods, retailing, health and wellness, diversity, Consumer Goods
Copyright © 2005 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.
2005
University of Virginia Darden School Foundation
Licensed re-use rights only. To order copies, send an e-mail to sales@dardenpublishing.com. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet or transmitted in any form or by any meanselectronic, mechanical, photocopying, recording or otherwise without the permission of the Darden School Foundation.
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