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A Wall Street Journal article states, “At PepsiCo, Inc., cola was king, but it is quietly being dethroned.” PepsiCo is composed of three lines of business: soft drinks, restaurants, and snack foods. Using data from comparable pure-play companies, the student is asked to compute divisional costs of capital and see if they can be reconciled with the company's reported cost of capital, 11%.
Copyright © 1991 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.
1991
University of Virginia Darden School Foundation
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