In 2007, Dr. Biwang Jiang, a scientist, returned to China to establish NanoMicro. For the first decade, he exemplified the spirit of a scientist by focusing intensively on the field of nanospheres. His perseverance in research and his breakthroughs in leading international technologies allowed him to identify two major application areas: flat panel displays and biopharmaceuticals. The flat panel display business helped his startup survive the initial years, while the rise of the biopharmaceutical sector provided the growth needed for the company's eventual listing on the Shanghai Stock Exchange Sci-Tech Innovation Board (SSE STAR Market). What distinguishes entrepreneurship by scientists? Should technology-driven companies find markets for their technologies, or should they develop technologies to meet market demands?
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Case Study|
October 11 2024
NanoMicro: How Scientists Can Become Entrepreneurs
Xianghua Lu;
Xianghua Lu
School of Management, Fudan University
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Chunyi Zhang;
Chunyi Zhang
School of Management, Fudan University
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Lei Ma
Lei Ma
School of Management, Fudan University
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This case was prepared by Xianghua Lu, Chunyi Zhang and Lei Ma, School of Management, Fudan University, based on research and public information. Cases are developed as the basis for class discussion and public reading. Cases are not intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective management.
Received:
February 27 2025
Accepted:
February 27 2025
Online ISSN: 1111-111X
Print ISSN: 1111-111X
Copyright © School of Management, Fudan University
2025
School of Management, Fudan University
Licensed re-use rights only. No part of this publication may be reproduced, copied, stored, transmitted or sold in any form or by any means without the permission of School of Management, Fudan University. To request permission to reproduce materials, please call +86-21-2501 1399, or email to case@fdsm.fudan.edu.cn. This case was funded by Fudan premium Fund of Management. For more case information, please go to http://case.fdsm.fudan.edu.cn/.
Teaching Notes 1–15.
Article history
Received:
February 27 2025
Accepted:
February 27 2025
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