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IM Motor, a high-end electronic vehicle brand, operates under the umbrella of SAIC in collaboration with Zhangjiang Group and Alibaba. IM Motor introduced a differentiated strategy in products and customer services through the Customer Share Option Plan. How can IM Motor leverage its advantages to compete in such a surging market? Moreover, in light of advancements in charging infrastructure, battery technology, policy shifts and evolving consumer perceptions, how should IM Motor respond? This case explores the strategic practices of IM Motors for students to engage in discussions of market entry and competition strategy.
Copyright © School of Management, Fudan University
2025
School of Management, Fudan University
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